For the past 9+ years, I’ve worked at the intersection of brands, talent, and culture - building cultural strategies, creator ecosystems, and partnerships that help brands show up in ways that feel relevant, credible, and connected to their audiences.

My experience spans cultural mapping, casting, ambassador program development, talent negotiations, experiential programming, and integrated marketing. Across global teams and brands, I’ve identified cultural opportunities, structured long-term talent relationships, and led cross-functional programs across fashion, beauty, sport, entertainment, lifestyle, food, and financial services.

My work is grounded in connecting the right people, communities, and ideas, building cultural relevance that extends beyond an individual campaign and creates sustained value over time.

CV + expanded case studies available upon request. For inquiries, contact t@taraprasad.work.